Working closely with industry renowned hairstylist Adam Reed on the creation of his haircare brand ARKIVE, I designed the logo, packaging, iconography, brand guidelines and photography guidelines.

The brief was to create a premium brand identity that is a reflection of Adam's personal brand yet remains separate and distinct as a brand in it's own right. Adam's personal style is woven subtly throughout the brand identity with iconography inspired by his tattoos, a colour palette picked from a wallpaper in his Spitalfields salon and content focused around self-care and mental health, which Adam is incredibly passionate about.  

 

 ARKIVE is now stocked in 338 Boots stores and online along with Selfridges and Bloomingdales.