Art Direction for Beauty Bay Metamorphic Palette launch. The creative is directly inspired by the word Metamorphic which means to transform, expand and morph form and plays into the Phygital trend which centres around the merging of physical and digital worlds. The product imagery was created using CGI and features the palette balancing on a shape-shifting holographic material while the model imagery features models looking otherworldly as if from an alternate reality.
Photography by Beauty Bay In-house Studio
CREDITS
Models: Appiok Tong @appioktong @models1 Katie Comer
@sunbeamkate @bodylondon_
Photography: Amy Fanning @amyfanning_photography
MUA: Fabio Sarra @fabiosarramakeup @lha_rep
Art Direction: Olivia Roseanna @oliviaroseanna.creative @lha_rep
Graphic Design: Sam Field @mr_samfield Summer May Henry @summer.may
CGI: Sam Field @mr_samfield
Creative Direction: Rachel Roberts @rachelrobs.creative
Production: Alex Stone @alexjestone Sophie Dickson @sophiedickson29
MUA Assistant: Josie McIver @josiemcivermua @creativesagencyltd
Hair: Ashley Lee @ashleyleehair
Retouch: Lewis Foster @lewisfoster_retouch
Digi/Lighting Assistant: Steven Bullock @stevenrbullock
Location: Studiomanchester @studiomanchester