REAL SKIN IS IN is a campaign to launch By Beauty Bay's new skincare products on real skin. The campaign features models with acne scarring and hyper pigmentation using the products in a dialed up bathroom environment. Inspired by UCG beauty content, we shot the campaign in a way that it feels like you’re in the bathroom with them to inspire their Gen-Z customers.
Photography by Beauty Bay Studio Team
CREDITS
Photographer: Victoria Chetley @victoriachetley
DOP: Rodney Rico @rodneyrico represented by @lha_rep
Art Direction: Olivia Roseanna @oliviaroseanna
Models: Sasha @sashatesoro Umra: @umra.s Sydney @sydneyy.ba
MUA: Thembi Mkandla @thembithems
Hair: Rebecca Shuttleworth @rebeccamakeupandhair
Makeup Assistant: Charlotte Sharples @charlottesharplesmua
Video Editor: Jenny Lianos @jenny.lianos.editor @lha_rep
Retouching: Lewis Foster @_stan_lewis Hayley Williams @hayleywilliams____
Set Build: Mariel Osborn @marielosborn
Lighting Assistant: Josh Smith @justjoshvisuals
Production: The Production Factory @thefactorystudios_manchester